VR-experience Lacoste in GUM
The app reveals the key facts of the brand's history with mini-games. The project was presented at the Lacoste stand in GUM.
To start the project, we have completed the full localization of the application into Russian. We carried out a full cycle of organization of the stand: from the installation of equipment providing VR-experience, on location to the preparation of animators working at the stand with visitors. We also had a specialist reserved, ready to come to the site within half an hour to solve any problems with the equipment.
The event used the HTC Vive Pro helmet with the Lighthouse 2.0 tracking system, as well as a computer with one of the most powerful video cards of the RTX series, capable of providing a high degree of immersion in a virtual environment.